WHY THE PLANNING FIRM?
Rooted in Sioux Center. Focused on You.

We believe your finances should serve the things that matter most — your family, your faith, and your future. As an independent firm, we're not tied to any one company's products. We build a plan around your whole picture, then walk with you every step of the way.
15 + Years Serving Northwest Iowa Families
Tom has been guiding clients through every financial season since joining Money Concepts in 2009.
8 Key Areas Covered in Your Financial Road Map
From retirement to estate planning, we look at the whole picture — not just investments or insurance.
100 % Independent, No Proprietary Products
We choose from hundreds of companies and thousands of products to find what's actually right for you.
Your money, your life, your questions — we're here for all of it.
Let's Talk About What's Next
5 Reasons People Choose to Work With Us
WHY THE PLANNING FIRM?
The true joys of life come from all those things more important than money. By relieving the burden of financial management and providing wise counsel, we help give you the freedom to turn your time and attention to the people and things in life that matter more than money.
Clients hire us to represent them financially, much like you would hire an attorney to represent you legally. We hold licenses which require us to act in your best interest. And isn’t that the way business should be done anyway?
When you build a house, you start with a blueprint, not the tools and materials. Why build your financial house without a financial blueprint?
Money Concepts is family-owned—not owned by a financial or insurance company that calls the shots. We have no proprietary or preferred products to sell. Instead, we can choose from hundreds of companies and thousands of financial products to best fit your personal financial road map.
There are 8 Key Areas to your financial road map. It’s so much more than simply investments or insurance. To help you get a clear picture of where you’re at, where you want to go, and how to get there, we walk with you through all eight to help make your entire financial life more efficient, more secure, and more aligned with the things in life more important than money.

Email Address
EmailPhone Number
(712) 722-0278About Me
Tom got his start in real estate lending back in 2001, working in that world for seven years before joining Money Concepts in 2009. Today, he's a licensed financial planner, investment advisor, and insurance agent, helping clients navigate everything from retirement to long-term care planning.
Tom holds a bachelor's degree in Psychology from Dordt University and a Master of Science in Financial Planning from South Dakota State University. He's also a certified instructor of the Biblical Stewardship Series and a member of Kingdom Advisors® — reflecting how central his faith is to the way he approaches his work.
Outside the office, you're likely to find Tom involved in the Sioux Center community — whether that's through the Kiwanis Club, the Chamber of Commerce, hosting Money Concepts Radio on KDCR 88.5 FM, or leading stewardship efforts at his local church. He's originally from Orange City, Iowa, and now calls Sioux Center home with his wife, Amber, and their five kids. When he's not working, Tom loves spending time with family and friends, getting outdoors, staying active, and diving into a good book.
Licenses
- Series 66
- Series 7
Education
- Bachelor's Degree in Psychology from Dordt University
- Master of Science in Financial Planning from South Dakota State University
Connect With Our Team
We're Just a Message Away!
Have a question about your plan? Need to update something? Or just starting to think about what's next? Send us a note and we'll follow up soon.
Contact Info
103 South Main Ave
Sioux Center, IA 51250
tdejong@moneyconcepts.com
Tel: (712) 722-0278
Services & Resources
Portfolio Management
Multigenerational Planning
Retirement Planning
Calculators
Articles
Tax Resources
Glossary

