Great service starts with a great team!

For several years, Kenny worked in the back office of the business, where he processed account paperwork for his father and grandfather, maintained office organization, and managed the team's technology. In 2000, he became a registered representative, providing clients with a complete range of products and services through Money Concepts.
He later took on the role of training new advisors and assistants. His experience on both the administrative and advisory sides has provided him with a rich understanding of the industry. Kenny currently serves as the Network Director on the executive leadership team of Money Concepts MOMENTUMgroup. In this role, he guides and supports independent advisors and financial institutions as they transition into working with Money Concepts.
Kenny Parker is licensed to sell and/or discuss Securities Products only to residents of the states listed: AR, AZ, CA, CO, FL, GA, IA, IL, IN, KS, KY, MI, MO, ND, NE, OK, SC, TN, TX, VA, WA
Kenny Parker is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: MO
Kenny Parker is licensed to sell and/or discuss Insurance Products only to residents of the states listed: IL, MO, SC
Network Director
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 6, 63, 65, 7, 7TO

Throughout the years, Kenny and his team have significantly expanded their business while steadfastly maintaining a client-centered approach. With four decades of experience in financial advisory solutions, Kenny now serves as the Executive Vice President of Recruiting and Acquisitions for Money Concepts, where he inspires growth and innovation.
Recently, he entrusted the leadership of MOMENTUMgroup’s Network Directorship to his son, Kenny Parker Jr., ensuring a bright future and continuity for the network. Kenny Sr. and his dedicated team stand ready to empower your community with customized, comprehensive, and balanced financial planning solutions.
Kenny Parker RFC is licensed to sell and/or discuss Securities Products only to residents of the states listed: AR, IL, IN, KS, MO, MS, NC, OK, PA, TX
Kenny Parker RFC is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: MO
Kenny Parker RFC is licensed to sell and/or discuss Insurance Products only to residents of the states listed: AR, IL, MO, MS, OK, PA
Founding Network Director
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 26, 6, 63, 65

Her knowledge and experience enables her to identify and eliminate obstacles that hinder progress, helping ensure her team has the necessary tools and resources to succeed. Brenda's guidance is crucial in helping our service staff provide top-notch support, making her a key pillar of the group's success.
In addition to her administrative duties, Brenda oversees the electronic filing system, maintaining an organized and efficient structure to facilitate smooth daily operations. She also manages day-to-day paperwork to ensure the business runs seamlessly on the administrative front. Her commitment to detail and excellence has earned her the respect and admiration of her colleagues.
When she’s not working, Brenda enjoys spending time with her seven grandchildren, cherishing every moment with them. She is also passionate about researching family ancestry and history, continually uncovering fascinating details about the Parker family heritage. Brenda's dedication to her role and family makes her an integral part of the MOMENTUMgroup and a model for administrative excellence throughout Money Concepts.
Director of Administration
5600 Mexico Road, Suite 1
Saint Peters, MO 63376

In 2017, Shannon joined Money Concepts full-time and took on the responsibility of managing the MOMENTUMgroup advisory network, with a strategic focus on recruiting opportunities within banks. In November 2019, Shannon broadened his knowledge and experience by taking on a business development role with WIN Portfolios, a comprehensive managed investment program. He closely partners with Money Concepts Advisors to provide education and materials that enhance client services. Additionally, Shannon works directly with WIN Portfolios’ money manager, EdgeTech Analytics, ensuring continuous updates and improvements to the program. He played a key role in introducing Absolute Capital to Money Concepts, which has improved clients’ ability to manage their 401(k), 403(b), and 457 plans before retirement.
Outside of his professional life, Shannon enjoys spending time with his family, playing golf, and attending sporting events.
Shannon Britt is licensed to sell and/or discuss Securities Products only to residents of the states listed: MO
Shannon Britt is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: MO
Shannon Britt is licensed to sell and/or discuss Insurance Products only to residents of the states listed:
Chief Operation Officer (COO)
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 65

Throughout his diverse career, Darren has faced challenges head-on and embraced opportunities, providing business development assistance to renowned national and multinational corporations, including General Motors, Procter & Gamble, and Nestlé Purina. He embodies a creative and service-oriented approach that promotes organizational ideals, driven by a passion for problem-solving that aims to leave a lasting professional impact.
With degrees in business and commercial art/computer graphics, Darren's knowledge and experience fuels his pursuits. Outside of work, he cherishes time in the great outdoors and follows his passion for art. He treasures quality moments with his wife of 35 years, their four children, and nine grandchildren, whether fly fishing, camping, or simply stargazing, reflecting a life well-lived and full of connection.
Chief Marketing Officer (CMO)
5600 Mexico Road, Suite 1
Saint Peters, MO 63376

Stan's academic qualifications are equally impressive. He earned an MBA specializing in finance and financial accounting from the University of Michigan, along with a Bachelor of Science in Mechanical Technology from Purdue University. His technical background and financial knowledge enable him to thoroughly assess his clients' economic opportunities and challenges. Over his decades at Money Concepts, Stan has helped his clients navigate the complexities of family security, retirement, and estate planning. He is passionate about assisting clients in defining and achieving their financial goals.
Outside of work, Stan is active in his community and enjoys spending quality time with his family. He contributes to their church and local schools, and is an avid athlete who has competed in various triathlons, including a full Ironman. Whether he's reading, gardening, or working on home improvement projects, Stan approaches every endeavor with the same dedication that has defined his life and career.
Stanford Lindquist is licensed to sell and/or discuss Securities Products only to residents of the states listed: AR, CA, CO, CT, FL, GA, IL, LA, MO, NE, NM, OH, OR, TN, TX, WA
Stanford Lindquist is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: MO
Stanford Lindquist is licensed to sell and/or discuss Insurance Products only to residents of the states listed: CO, CT, FL, IL, MO
Wealth Manager
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 24, 63, 65, 7, 7TO

knowledge and experience to guide clients through critical financial decisions, covering everything from wealth accumulation to protection and strategic deployment.
Growing up in Minneapolis, Minnesota, Ben developed a lifelong passion for supporting his local community and proudly cheers for all of his Minnesota teams. His approach to financial advising is centered on building meaningful relationships with clients, as he believes that personal connections are essential for understanding and addressing each client's unique goals. Ben's commitment to providing clear and thoughtful guidance helps clients navigate the complex financial landscape with confidence.
Beyond his professional role, he values spending time with family and engaging in outdoor activities that keep him grounded and connected to his roots. Whether attending a game or exploring nature, Ben appreciates the balance between work and life, making him an advisor who is relatable and a well-rounded individual.
Benjamin Hoeft ChFC, CLU is licensed to sell and/or discuss Securities Products only to residents of the states listed: AK, AL, AR, CA, DC, FL, IA, IL, KS, LA, MN, MO, MS, NJ, OK, PA, TX, WI
Benjamin Hoeft ChFC, CLU is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: MO
Benjamin Hoeft ChFC, CLU is licensed to sell and/or discuss Insurance Products only to residents of the states listed: AK, FL, IL, MN, MO, MS, PA
Financial Advisor
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 24, 6, 63, 66, 7, 7TO

His journey into the investment world started with a newspaper ad for stockbroker positions at Thomson McKinnon Securities, a leap that launched a decades-long career he still loves today. Mike’s dedication and curiosity saw him deepen his knowledge through experiences at Thomson McKinnon and later at Fahnestock & Co., which eventually became Oppenheimer & Co.
After 13 successful years, Mike joined Money Concepts in 2004, where he discovered a platform uniquely suited to supporting his clients’ financial aspirations. “Money Concepts provides the full range of services I need to help my clients achieve their goals,” he shares.
A proud University of Missouri alumnus, Mike reflects fondly on the determination his studies instilled in him. Outside of work, he enjoys giving back to his community, frequently speaking to civic and trade organizations and volunteering. Coaching youth hockey and baseball has been a longtime passion, and he treasures the years he and his youngest son spent volunteering at the Shrine Circus novelty booth. Through both work and community involvement, Mike’s commitment to service and dedication to making a positive impact continue to drive his career forward.
Michael Sondergard is licensed to sell and/or discuss Securities Products only to residents of the states listed: AZ, CA, GA, IL, IN, KS, KY, LA, MO, OH, SC, TX, VA
Michael Sondergard is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in:
Michael Sondergard is licensed to sell and/or discuss Insurance Products only to residents of the states listed: GA, IL, MO
Financial Advisor
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 3, 63, 7, 7TO

In addition to his securities licenses, Brian holds life and health insurance licenses. He specializes in risk minimization, income protection, and group benefit insurance planning.
Brian grew up in St. Charles, Missouri, where he lived until graduating from the University of Missouri with a degree in business administration, emphasizing marketing. He can be found volunteering and supporting local charities around St. Louis.
Outside of finance, Brian enjoys a variety of hobbies that keep him grounded and connected to his personal life. He is a fan of trivia nights, an avid tennis player, and a wine enthusiast. Additionally, he loves the thrill of snow skiing and cherishes the time he spends with his two nieces.
Brian Lich is licensed to sell and/or discuss Securities Products only to residents of the states listed: FL, IA, IL, KS, MO
Brian Lich is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: MO
Brian Lich is licensed to sell and/or discuss Insurance Products only to residents of the states listed: FL, GA, IL, KY, MO, TX
Wealth Manager - Benefits Consultant
5600 Mexico Road, Suite 1
Saint Peters, MO 63376
- Series 63, 66, 7, 7TO

She takes great satisfaction in working closely with each team member, fostering a collaborative environment where everyone has the opportunity to learn and develop their skills. Melanie is committed to ongoing education, believing that continuous learning enhances the team's effectiveness and improves the quality of service provided to clients.
In addition to her professional skills, Melanie's warm leadership style and passion for development make her a supportive and trusted mentor for her team. Outside of work, she finds peace in nature and enjoys spending her free time hiking, kayaking, and biking, activities that allow her to connect with the world around her. She is also an avid reader, balancing her love for the outdoors with a passion for exploring new ideas and perspectives. Above all, Melanie enjoys spending time with her two kids, cheering them on at their school sporting events, where she finds joy in supporting their passions and accomplishments.
Client Services Lead
5600 Mexico Road, Suite 1
Saint Peters, MO 63376

Linda's extensive knowledge of the software, combined with her strong customer service skills, enables her to navigate challenges smoothly, providing reliable and efficient support to both advisors and clients. She finds great satisfaction in creating positive experiences and helping clients and advisors achieve their goals, which keeps her motivated and engaged in her role.
Outside of work, Linda is a devoted wife and mother of three. She has two daughters who are passionate about competitive dance and a son who enjoys playing flag football, filling her weekends with various activities and family time. Linda loves to unwind by watching movies and enjoys playing board games and video games with her kids, which strengthens their bond. She also appreciates quiet moments to indulge in reading, a pastime that helps balance her busy life and keeps her grounded.
Administrative Assistant
5600 Mexico Road, Suite 1
Saint Peters, MO 63376

Cheyenne’s unique skills include exceptional attention to detail, adaptability, strong client communication, and follow-through to ensure requests are completed.
Outside of work, she loves spending quality time with her husband, family, and friends. An avid fan of outdoor activities, she enjoys fishing and reading, and takes every opportunity to travel to Disney and Universal Studios. A big Harry Potter enthusiast, Cheyenne delights in the magic of these experiences.
Administrative Assistant
5600 Mexico Road, Suite 1
Saint Peters, MO 63376

Her extensive background equips her well to support the MOMENTUMgroup admin staff with branch office audits, monthly check blotters, and correspondence, helping ensure our processes continue to meet the highest standards of quality and accuracy.
Anita’s family is central to her life, and she treasures time spent with her husband, two children, four grandchildren, and three great-grandchildren. Outside of work, she is an avid quilter and enjoys capturing memories through scrapbooking. Tending to her flower garden is another favorite pastime, allowing her a peaceful retreat and a creative outlet.
Office Assistant
5600 Mexico Road, Suite 1
Saint Peters, MO 63376

Murphy and her husband, Zach, live in Ash Flat, Arkansas with their beloved dog, Ben. Outside of work, she enjoys following her nieces and nephews to their school activities and sports events. She also spends much of her free time helping on her family’s farm, working with their cow–calf operation, gardening, and canning fresh fruits and vegetables. Murphy is an accomplished baker who enjoys making cakes, cupcakes, and homemade pies on the side!
Client & Advisor Care
5600 Mexico Road, Suite 1
Saint Peters, MO 63376