Our Team
Great service starts with a great team
Gilbert Mercado CFS, CSA, CES, EA, MBA, MRFC, CBC
CEO/President
“Our objective is to ensure our client’s financial goals and needs are met and create a long-lasting professional relationship that will benefit all whom we serve.”
In addition to his independent office, Gilbert provides financial planning and investment services at Border Federal Credit Union throughout Del Rio, Eagle Pass, Crystal City and Laughlin Air Force Base, TX. He is an active member of the Del Rio Chamber of Commerce and the Del Rio Hispanic Chamber of Commerce. He is also an active member of the community having served in various local civic organizations, including President of the Del Rio Rotary Club in 2005 and President of the Val Verde County Child Welfare Board in 2003. He is currently President of the San Antonio Chapter of the Texas Society of Enrolled Agents (TXSEA) and a Director for TXSEA.
Gilbert holds various licenses including a Series 6, 7, 63, 65, 22 and the Texas Life, Accident and Health Insurance license. He is an Investment Advisor Representative and has earned the Master Registered Financial Consultant (MRFC), Certified Fund Specialist (CFS), Certified Estate and Trust Specialist (CES), Certified Senior Advisor (CSA), and Chartered Benefit Consultant (CBC) designations. He also earned the Enrolled Agent (EA) designation and is licensed to represent taxpayers before the IRS in matters including audits, collections, and appeals. He holds a Master of Business Administration degree from Western Governors University and a Bachelor of Applied Science in Organizational Leadership from Sul Ross State University.
Gilbert has also been named to the prestigious Money Concepts Millionaires Club in 2008, 2009 and 2010, the Century Club in 2011, 2013 and 2015, the Professionals Clubs in 2012, 2014 and 2016, and the Eagles Club in 2017. He was also named the Hispanic Chamber of Del Rio 2012 Businessman of the Year, and in 2017, his firm was named Small Business of the Year. In 2018, Gilbert was named to the Money Concepts Apex Club and was also awarded the 2019 Texas Association of Mexican American Chambers of Commerce Businessman of the Year. In 2020-2021, he was named the TXSEA Enrolled Agent of the Year, and in 2022, was named the Money Concepts Bronze Recruiter of the Year.
He is routinely requested to speak regarding financial matters at local, national, and international events and organizations. Gilbert also serves as a subject matter expert and standards setting participant for the MRFC credential through the International Association for Registered Financial Consultants and currently serves on the Money Concepts Investment Advisory Committee.
Gilbert, his beautiful wife Irmarie, and their four children reside in Del Rio, Texas. He enjoys traveling, furthering his education, reading and spending time with his family.
“Retirement is a wonderful feeling filled with the gift of knowing that all you’ve accomplished has made a lasting difference… And all that lies ahead will become a lasting treasure.” - Author unknown
Gilbert Mercado CFS, CSA, CES, EA, MBA, MRFC, CBC is licensed to sell and/or discuss Securities Products only to residents of the states listed: AZ, CA, CO, FL, GA, IA, IL, MA, MD, MO, MS, ND, NJ, NM, NY, OK, OR, PA, PR, TX
Gilbert Mercado CFS, CSA, CES, EA, MBA, MRFC, CBC is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in: TX
Gilbert Mercado CFS, CSA, CES, EA, MBA, MRFC, CBC is licensed to sell and/or discuss Insurance Products only to residents of the states listed:
100 Center Drive
Del Rio, TX 78840
- Series 22, 6, 63, 65, 7, SIE
Brittany Reyes is the admin assistant to Gilbert Mercado. She answers his telephone calls, sets appointments for his clients, and helps him with any tasks he asks of her. While working at Money Concepts, Brittany has completed various admin trainings on line. She will pursue the life and health insurance license.
Brittany has experience in retail business and has been an account manager. She attended SWTCS and completed the cosmetology program. She needs one more state exam and she will be fully licensed cosmetologist.
Brittany is married to her husband of three years. She has 3 children total they have seven kids. She is fully dedicated to her children and their sports. She volunteers as the team mom and enjoys being a part of all her children’s extra-curricular activities. She also coaches the Chiefs cheerleading squad she has coached them for six years. On her free time, she enjoys being with her family.
100 Center Drive
Del Rio, TX 78840
Diana Barrientos Lopez, CB is Chief Financial Officer of Gilbert Mercado Financial Services Inc. and Money Link Financial Services Inc., a financial services company which provides services including, but not limited to bookkeeping, payroll, business planning and consultation, and income tax preparation, planning and representation. She is also responsible for the oversight of the company’s business services division that operate under the Amistad Taxes Plus brand and is the Human Resources Officer for both firms. Diana has been employed by the firm for over 15 years and is an integral part of the management team.
“Our unity is our strength, and our diversity is our power….” Kamala Harris.
She has completed coursework from the American Institute of Professional Bookkeepers and earned the Certified Bookkeeper (CB) designation. She continues to increase her knowledge in the financial industry by ensuring attendance of continuing education, certification courses and expanded training opportunities. She is also a member of the American Institute of Professional Bookkeepers.
Diana is an active member of the Del Rio Rotary Club and assists the organization in many committees and events. She is also active in assisting in the efforts of the firm in serving the community through the “Fuzzy Sock” program where the firm provides area nursing home residents warm socks and blankets during the Christmas holiday season, the annual Thanksgiving basket drive, and the “Adopt a Family for Christmas" program the firm participates in each year among other civic events throughout the Del Rio Community.
Diana, her husband Abel, and their faithful chihuahua Chloe reside in Del Rio, Texas. She enjoys playing bingo, travelling, and spending time with her family.
100 Center Drive
Del Rio, TX 78840
- CB
Irmarie Mercado EA, NTPI Fellow, CB is Chief Operations Officer of Gilbert Mercado Financial Services Inc. and Money Link Financial Services Inc., a financial services company which provides services including, but not limited to bookkeeping, payroll, business planning and consultation, and income tax preparation, planning and representation. She is also responsible for the oversight of the company’s business services division and income tax division that operate under the Amistad Taxes Plus and Liberty Tax brands. Under the Liberty Tax brand, the company operates year-round locations within the Del Rio community.
“Our objective is to ensure our client’s financial goals and needs are met and create a long-lasting professional relationship that will benefit all whom we serve”.
Irmarie has obtained the Internal Revenue Service’s Enrolled Agent (EA) designation and is considered to be an expert in the field of taxation. As an enrolled agent she can not only assist our clients with their income tax preparation and planning, but she can also assist in representing clients in matters pertaining to taxation with the IRS. Her expertise in tax representation was also reinforced by her completion of the NTPI Fellow designation. This designation issued by the National Tax Practice Institute focuses on matters pertaining to representation of tax payers before the Internal Revenue Service.
She has also completed coursework from the American Institute of Professional Bookkeepers and earned the Certified Bookkeeper (CB) designation. In addition, she has completed many courses and programs regarding taxation offered by Liberty Tax, H&R Block and many more. She continues to increase her knowledge in the financial industry by ensuring attendance of continuing education, certification courses and expanded training opportunities. She is a member of the National Association of Tax Preparers, American Institute of Professional Bookkeepers and the National Society of Accountants.
Irmarie is an active member of the Hispanic Chamber of Commerce and the Del Rio Chamber of Commerce. She is also active in assisting in the efforts of the Relay for Life, St. Jude Children’s Hospital and other non-profit organizations throughout the Del Rio Community. She also serves as a Director for the Texas Society of Enrolled Agents (TxSEA) and as a Director for the San Antonio Chapter of the Texas Society of Enrolled Agents. She has also served both organizations as Treasurer and has assisted in various committees including the Annual Convention Planning Committee. She was recently selected as the 2023 Enrolled Agent of the Year by TxSEA. In 2018, she was also selected as the Del Rio Hispanic Chamber of Commerce Business Woman of the Year.
Irmarie, her husband Gilbert, and their four children reside in Del Rio, Texas. She enjoys scrapbooking, reading and spending time with her family.
100 Center Drive
Del Rio, TX 78840
- EA
- NTPI Fellow
- CB
Mario A Rodriguez completed his Bachelor of Fine Arts in Graphic Design from the University of the Incarnate Word in San Antonio, TX. He is currently the Marketing Director for Money Concepts Financial Planning Centre in Del Rio, TX. He also oversees the marketing department for Money Link Financial Services Inc. and Gilbert Mercado Financial Services Inc. He manages all aspects related to the production and implementation of any given campaign, as well as exposes the firm and builds brand awareness.
“It’s through mistakes that you actually can grow. You have to get bad in order to
get good.” - Paula Scher
Mario is a talented graphic designer with experience in branding, packaging, editorial, poster, and web design. During his education at the university, he became part of the Campus Activities Board as Marketing Director, coordinating events, creating flyers, and social media graphics. After graduating, he began working as a Graphic Designer for Alamo Saddlery. Later, he transitioned to Laughlin Air Force Base as a Marketing Assistant. Then he transitioned to Livingstone Worship Center as a Graphic Designer. He gained valuable experience in retail, event planning, impactful graphics, social media marketing, and website development.
He obtained an award from the Flux Student Design Competition hosted by AIGA Blue Ridge for his Blackthorn Books Stationary in 2017. Then in 2018, he was awarded the Bronze ADDY for his Flow Newsletter by the American Advertising Federation.
Mario enjoys spending quality time with friends and family. Not only does he have a passion for design but also photography. He is an active member of Livingstone Worship Center as a photographer and singer in the worship team.
“Talent is a pursued interest. In other words, anything you are willing to practice, you can do.” - Bob Ross
100 Center Drive
Del Rio, TX 78840
- Bachelor of Fine Arts in Graphic Design
“Great things in business are never done by one person, they’re done by a team of people.” – Steve Jobs
Tanya has experience in the retail business as a Central Checkout Specialist leading to a Central Checkout Manager, Business Center Lead, Cash Controller, selected for the a Management Internship with HEB Grocery, leading to a highly qualified candidate for The School of Retail Management. She has attended Leadership development, Partner development and Career development trainings within the company. She has been an educator at the SFDRCISD for three years, before, during and after covid. She has been to several trainings within the district to become fluent and accommodate her students and fellow colleagues during these challenging times.
She has obtained two Women of Distinction Awards in Austin, TX. and Del Rio, TX. HEB presents this award to women who have made an impact on the company through growing relationships with partners, customers and being the prime example of leading her colleagues the HEB way. The partners with whom she is associated with on a daily basis has selected her to receive the Women of Distinction Award.
Tanya is married to her husband of 11 years Victor Serrano. She has three daughters who are very active in sports and community events. She enjoys spending time with family, traveling with her daughters for softball tournaments, Queen City Belles competitions, is an active Team mom for her daughters travel ball team and local little league team as well as a booster member of the Del Rio High School Queens softball team. She also enjoys helping others maintain a healthy life style attending her local gym while teaching others how to reach their personal fitness goals. Tanya is an active member of her local church Livingstone Worship Center volunteering her time to grow and develop with members from her church to tune into their spiritual development through having HUB groups meetings weekly.
“The measure of a leader is not the number of people who serve him but the number of people he serves.” – John C. Maxwell
100 Center Drive
Del Rio, TX 78840
- Bachelor of Arts in Education with a Concentration in Bilingual Education (Sul Ross State University)
- Associate of Arts (Southwest Texas Junior College)
Deborah Belcher is licensed to sell and/or discuss Securities Products only to residents of the states listed: AL, KY, NC, WV
Deborah Belcher is licensed as an Investment Advisor Representative (IAR) and is licensed to sell and/or discuss Advisory Services & Products with anyone residing within the United States. IAR registration is in:
Deborah Belcher is licensed to sell and/or discuss Insurance Products only to residents of the states listed:
100 Center Drive
Del Rio, TX 78840
- Series 6, 63, 7, SIE
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