Our Team

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About Me

Travis Etheridge is a passionate advocate of financial planning and wealth management. A devoted husband to Anica and a proud father of four - Henry, Evelyn, Jovia, and Jack - Travis finds his purpose in helping people build their ideal lives.

Having excelled in baseball, basketball, and football during his time at Centralia High School, Travis learned the value of teamwork and determination, qualities that continue to define his approach to business. After earning a bachelor's degree in Business Administration and Finance from Southern Illinois University Edwardsville, he found his true calling in the complexities of financial planning and risk management.

As the Senior Partner of The Insurance Alliance, a thriving three-location insurance agency, and President of his Money Concepts branch, Travis puts his Midwest work ethic to use, guiding clients through the intricacies of financial planning with a down-to-earth and straightforward approach. He believes in simplifying complex concepts, empowering his clients to make informed decisions about their financial future.

Outside his professional life, Travis also finds joy in simpler things - fixing, creating, and building. This hands-on approach to life reflects his commitment to not only helping clients achieve financial success but also enriching their lives in meaningful ways.

Travis's dedication to helping others build their ideal life allows him to continue to make a positive impact, and empower dreams, one client at a time.

Licenses

  • Series 6, 63, 65, SIE

Great Service Starts With a Great Team!

At the heart of our commitment to excellence is our dedicated team of professionals. Our team members work tirelessly to deliver personalized financial guidance and solutions tailored to each clients unique circumstance. With our diverse set of knowledge and a shared passion for helping you achieve your financial goals, meet the people who make your success their priority!

Jason Cass

Senior Risk Manager

Mitch Gibson

Director of Marketing & Technology

Sarah Beard

Director of First Impressions

Jake Jines, CWCA

Commercial Risk Advisor

Gavin Cass, CWCA

Commercial Risk Advisor

Blake Jones

Personal Lines Risk Advisor

Tim Smith

Life & Health Insurance Advisor

Scott Niermann

Nonprofit Risk Consultant

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