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Travis Etheridge is a passionate advocate of financial planning and wealth management. A devoted husband to Anica and a proud father of four - Henry, Evelyn, Jovia, and Jack - Travis finds his purpose in helping people build their ideal lives.
Having excelled in baseball, basketball, and football during his time at Centralia High School, Travis learned the value of teamwork and determination, qualities that continue to define his approach to business. After earning a bachelor's degree in Business Administration and Finance from Southern Illinois University Edwardsville, he found his true calling in the complexities of financial planning and risk management.
As the Senior Partner of The Insurance Alliance, a thriving three-location insurance agency, and President of his Money Concepts branch, Travis puts his Midwest work ethic to use, guiding clients through the intricacies of financial planning with a down-to-earth and straightforward approach. He believes in simplifying complex concepts, empowering his clients to make informed decisions about their financial future.
Outside his professional life, Travis also finds joy in simpler things - fixing, creating, and building. This hands-on approach to life reflects his commitment to not only helping clients achieve financial success but also enriching their lives in meaningful ways.
Travis's dedication to helping others build their ideal life allows him to continue to make a positive impact, and empower dreams, one client at a time.
Licenses
- Series 6, 63, 65, SIE
Great Service Starts With a Great Team!

Jason Cass
Senior Risk Manager

Mitch Gibson
Director of Marketing & Technology

Sarah Beard
Director of First Impressions

Jake Jines, CWCA
Commercial Risk Advisor

Gavin Cass, CWCA
Commercial Risk Advisor

Blake Jones
Personal Lines Risk Advisor

Tim Smith
Life & Health Insurance Advisor

Scott Niermann
Nonprofit Risk Consultant