In 1962, Kinneth O. Parker entered the insurance industry with a strong dedication to providing excellent service to his clients. He famously said, "It's nice to be important. It's more important to be nice." Since then, we've endeavored to uphold Kinneth's values by genuinely caring for our clients, associates, and advisors.

In 1977, Kinneth's son, Kenny R. Parker Sr., joined the insurance business and aimed to offer a wider range of services to clients, shaping our network's adaptability and growth. After attending a Money Concepts Discovery Workshop, Kinneth and Kenny found a financial solution to satisfy their clients' diverse needs.

In 1980, Kenny Sr. became the Mid-America Regional Director for Money Concepts, leading successful marketing and recruiting efforts. Kenny was appointed National Director of Financial Institutions for Money Concepts International in 2019, focusing on establishing financial planning and wealth management solution centers in banks and credit unions across the United States. He has since been promoted to Senior Vice President of Recruiting and Acquisitions for Money Concepts nationally.

In 2019, Kenny Parker Sr. and Kenny Parker Jr. unified the Crossroads and Mid-America regions, giving rise to Money Concepts MOMENTUMgroup. As Director of the new network, Kenny Jr. continues his grandfather's legacy of prioritizing clients' best interests and leads Money Concepts MOMENTUMgroup into a promising future.

Throughout the years, our firm has consistently demonstrated our commitment and care for our clients by supporting individuals and families through personal circumstances and helping them achieve financial freedom. The MOMENTUMgroup remains dedicated to upholding this commitment and supporting our financial advisors, and as a result, it has become the top-producing network within all of Money Concepts.